YB Turmeric 10-in-1 tea 'invades' Japan
Published: June 12, 2018 11:31am | Japan
Home-grown Yamang Bukid Healthy Products, Inc. “invaded” Japan with its export-quality healthy food products last year, a big stride by a Filipino company that was initiated a little over seven years ago.
YBHPI’s product launch in Japan burst off with a big bang as Filipino women wearing Filipinia apparel wowed the passersby at a park, drawing them into the event.
Curious strollers took slurps of YBHPI’s signature product the Turmeric 10-in-1 Tea served to them through free-taste sales approach. Thumbs-ups flashed after each gulp.
YBHPI’s Japan launch soared even higher by the unexpected endorsement of celebrity Doctor Joel Mendez, who chanced upon a YB store, grabbed a jar of the Turmeric 10-in-1 Tea and made a sales pitch: “Hi, ako po si Doctor Mendez. At ito po ay turmeric tea galling sa Yamanb Bukid. Ito po ay inyong tikman, galing Pilipinas. Isang magandang inumin para sa inyo.”