Yamang Bukid “hunkie envoys” set cyberspace ablaze
Published: October 7, 2019 10:15am | Philippines
A group of young Igorot men are making raves online for their good looks and love for the environment.
Popularly known as the “Igorot Hunks”, they are members of Tawid Cultural Performing Group and are based in Baguio City.
Recently, the group made girls and other customers of a local fast food in Palawan’s Puerto Princesa City giddy after the boys dined there wearing their traditional undergarments and nothing else. Pictures of them eating at the fast food chain quickly spread like wildfire online, with over 1,000 shares as of this posting, eliciting nearly 97,000 engagements and reaching to a quarter of a million people. .
(Photo by JM ZAP)
A series of photos of the boys planting tree seedlings along the bank of a stream at Yamang Bukid Farm in Puerto Princesa City’s Barangay Bacungan likewise gained hundreds of likes, comments and shares and reached nearly 100,000 people. .
The group is being tapped by health and wellness beverage manufacturer Yamang Bukid Healthy Products Inc. as its wellness ambassador, a role that is helping them reach out even to farthest communities around the country. .
(Photo by Aris Leoven)
Despite their popularity, the boys are deeply-rooted in their culture. .
“We are more than ‘Igorot Hunks.’ We are cultural performers who want to share the beauty of our rich and proud heritage to other Filipinos and to the rest of the world,” said Kelvin Vicente, .
Vicente shared their group wants to correct misconceptions and biases against the Igorots. .
(Photo by Aris Leoven and JM Zap)
“We play Igorot musical instruments and perform our tribe’s dances and constantly practice so we can share our culture as flawlessly as possible,” said Vicente, a nursing graduate from one of Baguio’s top tertiary institutions. .
With Vicente as members are Kyzer Gewan, Jonathan Bernardez, R-Jay Falisong, John Rey Tenedora and Elmo “The Flute Man” Inso Jr. .
In supporting the environment initiatives of Puerto Princess City’s fast-emerging farm tourism destination, Yamang Bukid Farm, the hunks said they are also children of farmers as they have family members and relatives who are into vegetable farming in the Cordilleras. .
For his part, Vicente said they believe the advocacy on the environment being carried by Yamang Bukid so they readily accepted the invitation for them to plant trees inside the 20-hectare plus farm tourism getaway in Puerto Princesa. .
As wellness ambassadors, the group is promoting the use of Yamang Bukid Healthy Products’ various turmeric tea-based brands as alternative hot beverages for health and wellness-conscious consumers. .
“We believe in the quality of the Yamang Bukid brand as a source of excellent products as well as its various advocacies in helping people and the environment,” Vicente added. .