Jeneca Cabayeron, 23

Published: April 5, 2019 11:15am | Ilo-Ilo


Her family’s house crushed by Typhoon Yolanda’s howling winds in 2013, Jeneca was distraught and feared for the worst. The 23-year old lass from Iloilo bounced back and helped her family get back on its feet when she got a job as sales staff at Yamang Bukid Healthy Products Inc. Watch how the timid girl conquered one of her biggest fears.

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Malunggay: Ang Pambansang Gulay

  • Did you know that the national vegetable is not mentioned in the popular folk ditty “Bahay Kubo”?
    In 2017, a bill was passed in the House of Representatives declaring malunggay as the national veggie and designating November “National Malunggay Month.”
    Malunggay has therefore joined the prestigious list of so-called Philippine icons like Philippine eagle, carabao, jeepney, anahaw, mango, among others, according to an article by health and science journalist Henrylito Tacio.

    The bill cited malunggay’s economic, nutritional and supposed medicinal benefits. How does science view malunggay’s perceived health and wellness properties? The United Nations’ Food and Agriculture Organization (FAO) describes malunggay (Moringo oleifera) as a genus of shrubs and trees with multi-purpose uses.
    Most useful is the plant’s leaves, which are consumed as food due to its nutritional richness. The UN food body cites as malunggay’s special qualities its being rich in protein, vitamins A, B and C as well as minerals.

    The FAO also asserts that malunggay products have antibiotic, hypotensive (lowers blood pressure), antispasmodic, anti-inflammatory, hypocholesterolemic and hypoglycemic properties.
    Apart from its being an anti-oxidant, there are several scientific studies reporting the plant’s health and wellness benefits. While most of these researches were inconclusive though, these nevertheless provided strong evidence that moringa, in healthy doses, may enhance the body’s health and wellness.

    A study cited malunggay’s ability to lower blood pressure. For instance, “a research on 30 women revealed that taking 1.5 teaspoons (7 grams) of moringa leaf powder daily for three months reduced fasting blood sugar (FBS) levels by 13.5 percent on average.” Scientists also believe malunggay contains isothiocyanate compounds that are said to have anti-inflammatory properties.

    Malunggay is also cited as providing many benefits for the body’s organs. It is said that the plant can protect the liver against damage caused by anti-tuberculosis drugs. It also helps in keeping the digestive tract well-functioning, aiding in the passing of gas and wastes.

    With malunggay’s often cited perceived nutritional, health and wellness benefits, it’s no wonder why the plant is called the “miracle tree” and the Philippines’ national vegetable. Health supplements that contain malunggay and malunggay extracts are therefore popular in the market nowadays. Among these is Yamang Bukid Healthy Product’s turmeric 10-in-1 tea, a popular morning drink. Aside from turmeric or luyang-dilaw, Yamang Bukid’s flagship health and wellness product contains malunggay and eight other herbs that help enhance health and physical wellness.
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Yamang Bukid “hunkie envoys” set cyberspace ablaze

  • A group of young Igorot men are making raves online for their good looks and love for the environment.
    Popularly known as the “Igorot Hunks”, they are members of Tawid Cultural Performing Group and are based in Baguio City.
    Recently, the group made girls and other customers of a local fast food in Palawan’s Puerto Princesa City giddy after the boys dined there wearing their traditional undergarments and nothing else. Pictures of them eating at the fast food chain quickly spread like wildfire online, with over 1,000 shares as of this posting, eliciting nearly 97,000 engagements and reaching to a quarter of a million people. .
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    (Photo by JM ZAP)

    A series of photos of the boys planting tree seedlings along the bank of a stream at Yamang Bukid Farm in Puerto Princesa City’s Barangay Bacungan likewise gained hundreds of likes, comments and shares and reached nearly 100,000 people. .
    The group is being tapped by health and wellness beverage manufacturer Yamang Bukid Healthy Products Inc. as its wellness ambassador, a role that is helping them reach out even to farthest communities around the country. .
    .

    (Photo by Aris Leoven)

    Despite their popularity, the boys are deeply-rooted in their culture. .
    “We are more than ‘Igorot Hunks.’ We are cultural performers who want to share the beauty of our rich and proud heritage to other Filipinos and to the rest of the world,” said Kelvin Vicente, .
    Vicente shared their group wants to correct misconceptions and biases against the Igorots. .
    .

    (Photo by Aris Leoven and JM Zap)

    “We play Igorot musical instruments and perform our tribe’s dances and constantly practice so we can share our culture as flawlessly as possible,” said Vicente, a nursing graduate from one of Baguio’s top tertiary institutions. .
    With Vicente as members are Kyzer Gewan, Jonathan Bernardez, R-Jay Falisong, John Rey Tenedora and Elmo “The Flute Man” Inso Jr. .
    .
    In supporting the environment initiatives of Puerto Princess City’s fast-emerging farm tourism destination, Yamang Bukid Farm, the hunks said they are also children of farmers as they have family members and relatives who are into vegetable farming in the Cordilleras. .
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    For his part, Vicente said they believe the advocacy on the environment being carried by Yamang Bukid so they readily accepted the invitation for them to plant trees inside the 20-hectare plus farm tourism getaway in Puerto Princesa. .
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    As wellness ambassadors, the group is promoting the use of Yamang Bukid Healthy Products’ various turmeric tea-based brands as alternative hot beverages for health and wellness-conscious consumers. .
    .
    “We believe in the quality of the Yamang Bukid brand as a source of excellent products as well as its various advocacies in helping people and the environment,” Vicente added. .
    (JL) .
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Doing business with a heart: Yamang Bukid employees live mantra in Ifugao outreach

  • For over a year now, Danilo Gomez was in the thick of selling Yamang Bukid Healthy Products Inc.’s wellness goods. The 38-year old sales staff based in Tarlac City has come to know and love YBHPI as the country’s leading manufacturer of turmeric-based wellness products, particularly its flagship turmeric 10-in-1 tea. So when an opportunity to take part in an activity the Company is also known for came up, Gomez readily signed up for it.

    Gomez was one of the two sales personnel who joined Yamang Bukid’s outreach mission to an indigenous community in the middle of Magat Dam in the borders of Ifugao and Isabela provinces late last month. The charity mission saw YBHPI and its partners—Christian missionary group Mensaheros and well-meaning medical practitioners motor for nearly 16 hours and navigate a river for almost an hour to reach the IP community of Halag in Aguinaldo town, Ifugao.

    There, doctors and dentists weighted children, plucked rotten teeth and handed out medicines as Gomez and other YBHPI personnel assisted in setting up tents to distributing medicines. Teachers and village officials also accepted school supplies intended to school kids from the village’s two elementary schools from the Company. Meanwhile, young evangelists from Mensaheros shared the Word of God to the villagers, which they warmly accepted. “It’s worth it,” Gomez said about his joining the outreach mission. “I’m happy to help others,” he added.

    Gomez said the Company’s mantra of doing business with a heart was being put to action in activities like this. “I’m grateful for this opportunity to lend my time and effort in doing good to others,” said Gomez, who was among those tasked to maintain order and control the flow of people into the venue—-portion of the schoolyard that is covered with tarps and transformed into a makeshift hospital holding area. Jong Villaruz, another sales staff assigned in Nueva Ecija agreed. “That’s why I love to join in these activities. It motivates me to strive hard as a salesperson because I know the company is generous in helping not just its employees but also those others who are in need as well,” Villaruz said in Filipino. “This is my second outreach mission.” The YBHPI team which also included quality assurance personnel Leni Caluza, two drivers and two documenters, was led by Ms. Kim Malipe, vice president for special events.
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